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Front knot mini dress-TangerineFront knot mini dress-Tangerine
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Sale price₹ 760 Regular price₹ 1,899
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Circular panelled dress highlighted with Gota pattiCircular panelled dress highlighted with Gota patti
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Front knot mini dress-Azure BlueFront knot mini dress-Azure Blue
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Sale price₹ 760 Regular price₹ 1,899Save 60%
Front knot mini dress-LemonFront knot mini dress-Lemon
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Sale price₹ 950 Regular price₹ 1,899Save 50%
Banarasi Yellow Angrakha Kurta with Straight pantsBanarasi Yellow Angrakha Kurta with Straight pants
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Banarasi zari Yoke high-low kurta Set - Imperial BlueBanarasi zari Yoke high-low kurta Set - Imperial Blue
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Contrast straps circular midi dress-Dandelion YellowContrast straps circular midi dress-Dandelion Yellow
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Yellow Banarasi Angrakha Kurta with Laced TasselsYellow Banarasi Angrakha Kurta with Laced Tassels
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Navy Blue Strappy kurta with contrast stitches on placketNavy Blue Strappy kurta with contrast stitches on placket
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Banarasi zari Yoke high-low kurta Set - Metallic BlackBanarasi zari Yoke high-low kurta Set - Metallic Black
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Banarasi zari Yoke high-low kurta Set - Fuschia PinkBanarasi zari Yoke high-low kurta Set - Fuschia Pink
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Panelled banarasi angrakha detailed with Gota PattiPanelled banarasi angrakha detailed with Gota Patti
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Sale price₹ 1,099 Regular price₹ 2,699Save 59%
Straight banarasi Gota patti detailed kurta with curved hem pantsStraight banarasi Gota patti detailed kurta with curved hem pants
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Banarasi zari Yoke high-low kurta-Imperial BlueBanarasi zari Yoke high-low kurta-Imperial Blue
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Navy Blue Kurta paired with overlapped hem pantsNavy Blue Kurta paired with overlapped hem pants
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Banarasi zari Yoke high-low kurta-Metallic blackBanarasi zari Yoke high-low kurta-Metallic black
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Banarasi zari Yoke high-low kurta-Fuschia PinkBanarasi zari Yoke high-low kurta-Fuschia Pink
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Cross Tie-up Chambray Dress with A-line SilhouetteCross Tie-up Chambray Dress with A-line Silhouette
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Gingham Checks Dress with Gathered SleeveGingham Checks Dress with Gathered Sleeve
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Sale price₹ 1,250 Regular price₹ 2,499
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Sale price₹ 1,000 Regular price₹ 2,499Save 60%
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Cross Tie-up Dress with A-line SilhouetteCross Tie-up Dress with A-line Silhouette
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Sale price₹ 1,350 Regular price₹ 2,699
Straight banarasi kurta with Gota Patti details on frontStraight banarasi kurta with Gota Patti details on front
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Sale price₹ 1,099 Regular price₹ 2,699Save 59%
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Red Straight banarasi kurta with Gota Patti details on frontRed Straight banarasi kurta with Gota Patti details on front
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Strappy Gingham Checks KurtaStrappy Gingham Checks Kurta
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Meet the Urban Chic Mother, a dynamic persona aged 25 to 40, balancing her career as a Store Manager at FabIndia with the joys of motherhood. Residing in the bustling metropolitan and big towns of the Indian subcontinent, she epitomizes the modern, urban lifestyle. As an upper-middle-class individual, she values quality and seeks out the best for herself and her family.

The Urban Chic Mother embraces the pleasures of life, particularly when it comes to good food and wine. She appreciates culinary experiences, both in the comfort of her home and in trendy restaurants. She takes pride in creating delicious meals for her loved ones and indulging in dining experiences that tantalize her taste buds.

While juggling her professional responsibilities, the Urban Chic Mother cherishes her mother-daughter time. She understands the importance of bonding with her child and creates meaningful moments through shared activities, conversations, and playtime. These cherished moments help nurture their relationship and foster a strong connection.

Getaways with friends and family are a source of rejuvenation for the Urban Chic Mother. She recognizes the value of taking breaks from the daily routine and escaping to new destinations. Whether it's a weekend retreat or a longer vacation, she embraces these opportunities to create lasting memories with her loved ones, cherishing the bonds they share.

In terms of fashion, the Urban Chic Mother prioritizes comfort while staying in touch with the latest trends. She seeks clothing that allows her to move effortlessly throughout her day, striking a balance between style and practicality. Whether she's attending a professional meeting or enjoying a day out with her family, she embraces fashion that reflects her personality and keeps her feeling confident.

To connect with the Urban Chic Mother, businesses should highlight the convenience, comfort, and style of their products or services. Emphasize the quality and functionality of your offerings, addressing her desire for comfortable clothing. Showcase how your brand can enhance her mother-daughter moments and provide memorable experiences during getaways.

By understanding and catering to the needs and preferences of the Urban Chic Mother, businesses can establish a strong presence in her life, becoming a trusted resource for both her professional and personal endeavors.

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