Front knot mini dress-TangerineFront knot mini dress-Tangerine
Front knot mini dress-Tangerine
Sale price₹ 1,899
Circular panelled dress highlighted with Gota pattiCircular panelled dress highlighted with Gota patti
Circular panelled dress highlighted with Gota patti
Sale price₹ 2,274 Regular price₹ 3,499Save 35%
Front knot mini dress-Azure BlueFront knot mini dress-Azure Blue
Front knot mini dress-LemonFront knot mini dress-Lemon
Front knot mini dress-Lemon
Sale price₹ 1,899
Banarasi Yellow Angrakha Kurta with Straight pantsBanarasi Yellow Angrakha Kurta with Straight pants
Banarasi Yellow Angrakha Kurta Set
Sale price₹ 2,534 Regular price₹ 3,899Save 35%
Collared Banarasi Kurta SetCollared Banarasi Kurta Set
Collared Banarasi Kurta Set
Sale price₹ 2,924 Regular price₹ 4,499Save 35%
Banarasi zari Yoke high-low kurta Set - Imperial BlueBanarasi zari Yoke high-low kurta Set - Imperial Blue
Banarasi zari Yoke high-low kurta Set - Imperial Blue
Sale price₹ 2,274 Regular price₹ 3,499Save 35%
Contrast straps circular midi dress-Dandelion YellowContrast straps circular midi dress-Dandelion Yellow
Collared Banarasi Kurta SetCollared Banarasi Kurta Set
Collared Banarasi Kurta Set
Sale price₹ 2,924 Regular price₹ 4,499Save 35%
Yellow Banarasi Angrakha Kurta with Laced TasselsYellow Banarasi Angrakha Kurta with Laced Tassels
Yellow Banarasi Angrakha Kurta with Laced Tassels
Sale price₹ 1,754 Regular price₹ 2,699Save 35%
Navy Blue Strappy kurta with contrast stitches on placketNavy Blue Strappy kurta with contrast stitches on placket
Banarasi zari Yoke high-low kurta Set - Metallic BlackBanarasi zari Yoke high-low kurta Set - Metallic Black
Banarasi zari Yoke high-low kurta Set - Metallic Black
Sale price₹ 2,274 Regular price₹ 3,499Save 35%
Banarasi zari Yoke high-low kurta Set - Fuschia PinkBanarasi zari Yoke high-low kurta Set - Fuschia Pink
Banarasi zari Yoke high-low kurta Set - Fuschia Pink
Sale price₹ 2,274 Regular price₹ 3,499Save 35%
Sold out
Front knot mini dress-Ruby WooFront knot mini dress-Ruby Woo
Front knot mini dress-Ruby Woo
Sale price₹ 1,899
Sold out
Panelled banarasi angrakha detailed with Gota PattiPanelled banarasi angrakha detailed with Gota Patti
Panelled banarasi angrakha detailed with Gota Patti
Sale price₹ 1,080 Regular price₹ 2,699
Sold out
Contrast straps circular midi dress-Orange RustContrast straps circular midi dress-Orange Rust
Sold out
Front knot mini dress-Midnight BlackFront knot mini dress-Midnight Black
Straight banarasi Gota patti detailed kurta with curved hem pantsStraight banarasi Gota patti detailed kurta with curved hem pants
Straight banarasi Gota patti detailed kurta Set
Sale price₹ 2,534 Regular price₹ 3,899Save 35%
Banarasi zari Yoke high-low kurta-Imperial BlueBanarasi zari Yoke high-low kurta-Imperial Blue
Banarasi zari Yoke high-low kurta-Imperial Blue
Sale price₹ 1,624 Regular price₹ 2,499Save 35%
Sold out
Circular panelled dress highlighted with Gota pattiCircular panelled dress highlighted with Gota patti
Circular panelled dress highlighted with Gota patti
Sale price₹ 1,400 Regular price₹ 3,499
Sold out
Circular panelled dress highlighted with Gota pattiCircular panelled dress highlighted with Gota patti
Circular panelled dress highlighted with Gota patti
Sale price₹ 1,400 Regular price₹ 3,499
Sold out
Navy Blue Halter neck Kurta with crossed back detailNavy Blue Halter neck Kurta with crossed back detail
Sold out
Navy Blue Kurta paired with overlapped hem pantsNavy Blue Kurta paired with overlapped hem pants
Navy Blue Kurta Set
Sale price₹ 2,499
Sold out
Front knot mini dress-Marshmallow WhiteFront knot mini dress-Marshmallow White

Meet the Urban Chic Mother, a dynamic persona aged 25 to 40, balancing her career as a Store Manager at FabIndia with the joys of motherhood. Residing in the bustling metropolitan and big towns of the Indian subcontinent, she epitomizes the modern, urban lifestyle. As an upper-middle-class individual, she values quality and seeks out the best for herself and her family.

The Urban Chic Mother embraces the pleasures of life, particularly when it comes to good food and wine. She appreciates culinary experiences, both in the comfort of her home and in trendy restaurants. She takes pride in creating delicious meals for her loved ones and indulging in dining experiences that tantalize her taste buds.

While juggling her professional responsibilities, the Urban Chic Mother cherishes her mother-daughter time. She understands the importance of bonding with her child and creates meaningful moments through shared activities, conversations, and playtime. These cherished moments help nurture their relationship and foster a strong connection.

Getaways with friends and family are a source of rejuvenation for the Urban Chic Mother. She recognizes the value of taking breaks from the daily routine and escaping to new destinations. Whether it's a weekend retreat or a longer vacation, she embraces these opportunities to create lasting memories with her loved ones, cherishing the bonds they share.

In terms of fashion, the Urban Chic Mother prioritizes comfort while staying in touch with the latest trends. She seeks clothing that allows her to move effortlessly throughout her day, striking a balance between style and practicality. Whether she's attending a professional meeting or enjoying a day out with her family, she embraces fashion that reflects her personality and keeps her feeling confident.

To connect with the Urban Chic Mother, businesses should highlight the convenience, comfort, and style of their products or services. Emphasize the quality and functionality of your offerings, addressing her desire for comfortable clothing. Showcase how your brand can enhance her mother-daughter moments and provide memorable experiences during getaways.

By understanding and catering to the needs and preferences of the Urban Chic Mother, businesses can establish a strong presence in her life, becoming a trusted resource for both her professional and personal endeavors.

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