White Cotton Linen Tulip DressWhite Cotton Linen Tulip Dress
White Cotton Linen Tulip Dress
Sale price₹ 899 Regular price₹ 1,499Save 40%
Circular panelled dress highlighted with Gota pattiCircular panelled dress highlighted with Gota patti
Circular panelled dress highlighted with Gota patti
Sale price₹ 2,099 Regular price₹ 3,499Save 40%
Off-White Banarasi Kurta SetOff-White Banarasi Kurta with Dhoti Pants.
Off-White Banarasi Kurta Set
Sale price₹ 1,979 Regular price₹ 3,299Save 40%
Grey Scallop Sleeves kurta with straight bottomGrey Scallop Sleeves kurta with straight bottom
Grey Scallop Sleeves kurta Set
Sale price₹ 2,339 Regular price₹ 3,899Save 40%
Lapel collared wrap dress with zari border jacketLapel collared wrap dress with zari border jacket
Lapel collared wrap dress with zari border jacket
Sale price₹ 3,119 Regular price₹ 5,199Save 40%
Sold out
Rust Orange square neck dress with bishop sleevesRust Orange square neck dress with bishop sleeves
Straight banarasi pintuck kurta with side buttonsStraight banarasi pintuck kurta with side buttons
Straight banarasi pintuck kurta with side buttons
Sale price₹ 1,619 Regular price₹ 2,699Save 40%
Puff sleeves midi tiered dress with slit-Marshmallow WhitePuff sleeves midi tiered dress with slit-Marshmallow White
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Off White Jacket & With white color kurta and bottomOff White Jacket & With white color kurta and bottom
Off White Zari Baswada Jacket Set
Sale price₹ 2,699 Regular price₹ 4,499
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Short kurti with pointed U-neck & princess seam detailShort kurti with pointed U-neck & princess seam detail
Short kurti with pointed U-neck & princess seam detail
Sale price₹ 899 Regular price₹ 1,499
Self Check Kurta Set with Back cut-out DetailSelf Check Kurta Set with Back cut-out Detail
Self Check Kurta Set with Back cut-out Detail
Sale price₹ 3,419 Regular price₹ 5,699Save 40%
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Black V- neck buttoned down dressBlack V- neck buttoned down dress
Overlapped puff sleeve crop top with pleated hem tiered skirt -Marshmallow WhiteOverlapped puff sleeve crop top with pleated hem tiered skirt -Marshmallow White
Strappy tiered cotton poplin maxi dress-Marshmallow WhiteStrappy tiered cotton poplin maxi dress-Marshmallow White
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U-waistline gathered banarasi kurta with curved hem pantsU-waistline gathered banarasi kurta with curved hem pants
U-waistline gathered banarasi kurta with curved hem pants
Sale price₹ 2,339 Regular price₹ 3,899
Upatta silk blouse with puff sleeves-soft whiteUpatta silk blouse with puff sleeves-soft white
Upatta silk blouse with puff sleeves-soft white
Sale price₹ 2,099 Regular price₹ 3,499Save 40%
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Circular panelled dress highlighted with Gota pattiCircular panelled dress highlighted with Gota patti
Circular panelled dress highlighted with Gota patti
Sale price₹ 2,099 Regular price₹ 3,499
Waistcoat stylised blouse-Charcoal BlackWaistcoat stylised blouse-Charcoal Black
Waistcoat stylised blouse-Charcoal Black
Sale price₹ 1,319 Regular price₹ 2,199Save 40%
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Pearl White Flared Kurta With Overlap Hem PantsPearl White Flared Kurta With Overlap Hem Pants
Pearl White Flared Kurta With Overlap Hem Pants
Sale price₹ 2,339 Regular price₹ 3,899
Banarasi blouse with gota patti design-Royal PurpleBanarasi blouse with gota patti design-Royal Purple
Banarasi blouse with gota patti design-Royal Purple
Sale price₹ 1,679 Regular price₹ 2,799Save 40%
Sold out
Sandy Fawn Tiered Mini Dress With Ikat DetailsSandy Fawn Tiered Mini Dress With Ikat Details
Sandy Fawn Tiered Mini Dress With Ikat Details
Sale price₹ 1,619 Regular price₹ 2,699
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Short kurti with pointed U-neck paired with circular skirtShort kurti with pointed U-neck paired with circular skirt
Short kurti with pointed U-neck paired with circular skirt
Sale price₹ 2,699 Regular price₹ 4,499
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Banarasi Woven zari Plaid pattered sari-Charcoal blackBanarasi Woven zari Plaid pattered sari-Charcoal black
Banarasi Woven zari Plaid pattered sari-Charcoal black
Sale price₹ 2,399 Regular price₹ 3,999
Cross Tie-up Chambray Dress with A-line SilhouetteCross Tie-up Chambray Dress with A-line Silhouette
Cross Tie-up Chambray Dress with A-line Silhouette
Sale price₹ 1,619 Regular price₹ 2,699Save 40%

Are you an urban dweller, aged 25 to 40, with a passion for creativity and self-expression? Meet the Urban Artistic Soul, a persona deeply rooted in the Indian subcontinent's metropolitan and big towns. This persona represents a diverse group of individuals who thrive in artistic fields such as design, photography, styling, dancing, and acting. As successful professionals, they belong to the upper middle class, valuing quality over quantity in every aspect of life.

The Urban Artistic Soul is a true connoisseur, constantly seeking inspiration and beauty in the world around them. With a profound love for poetry and storytelling, they appreciate the power of words and imagery to captivate hearts and minds. They are avid collectors, curating unique pieces of art, crafts, jewelry, and garments that reflect their distinct tastes and individuality.

While immersed in the urban hustle and bustle, the Urban Artistic Soul finds solace in their own space. They cherish their quiet moments and use them as a means to rejuvenate their creative spirit. Pet lovers and nature enthusiasts, value the connection with the natural world, finding inspiration in its ever-changing beauty.

Despite their love for solitude, the Urban Artistic Soul is also outgoing and enjoys socializing with like-minded individuals. They thrive in vibrant artistic communities, networking with fellow creatives, and collaborating on projects that push the boundaries of their respective fields. Their nomadic spirit occasionally takes them on journeys to explore new landscapes, cultures, and perspectives, enriching their artistic endeavors along the way.

For businesses looking to engage with the Urban Artistic Soul, it is essential to understand their preferences and values. Emphasize the uniqueness and craftsmanship of your products or services, appealing to their discerning taste. Employ storytelling techniques in your marketing campaigns to captivate their imagination and establish an emotional connection. Demonstrate your commitment to quality and sustainability, resonating with their eco-conscious mindset.

By embracing the essence of the Urban Artistic Soul and tailoring your SEO strategy to target this persona, you can forge strong connections, cultivate brand loyalty, and become an integral part of their creative journey.

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