Circular panelled dress highlighted with Gota pattiCircular panelled dress highlighted with Gota patti
Circular panelled dress highlighted with Gota patti
Sale price₹ 2,449 Regular price₹ 3,499Save 30%
White Cotton Linen Tulip DressWhite Cotton Linen Tulip Dress
White Cotton Linen Tulip Dress
Sale price₹ 1,049 Regular price₹ 1,499Save 30%
Off-White Banarasi Kurta SetOff-White Banarasi Kurta with Dhoti Pants.
Off-White Banarasi Kurta Set
Sale price₹ 2,309 Regular price₹ 3,299Save 30%
Grey Scallop Sleeves kurta with straight bottomGrey Scallop Sleeves kurta with straight bottom
Grey Scallop Sleeves kurta Set
Sale price₹ 2,729 Regular price₹ 3,899Save 30%
Sold out
Lapel collared wrap red dress with Pink zari border jacketLapel collared wrap red dress with Pink zari border jacket
Lapel collared wrap red dress with Pink zari border jacket
Sale price₹ 3,639 Regular price₹ 5,199
Sold out
Straight banarasi pintuck kurta with side buttonsStraight banarasi pintuck kurta with side buttons
Straight banarasi pintuck kurta with side buttons
Sale price₹ 1,889 Regular price₹ 2,699
Puff sleeves midi tiered dress with slit-Marshmallow WhitePuff sleeves midi tiered dress with slit-Marshmallow White
Puff sleeves midi tiered dress with slit-Marshmallow White
Sale price₹ 1,889 Regular price₹ 2,699Save 30%
Sold out
Self Check Kurta Set with Back cut-out DetailSelf Check Kurta Set with Back cut-out Detail
Self Check Kurta Set with Back cut-out Detail
Sale price₹ 3,989 Regular price₹ 5,699
Strappy tiered cotton poplin maxi dress-Marshmallow WhiteStrappy tiered cotton poplin maxi dress-Marshmallow White
Strappy tiered cotton poplin maxi dress-Marshmallow White
Sale price₹ 2,099 Regular price₹ 3,499Save 40%
Upatta silk blouse with puff sleeves-soft whiteUpatta silk blouse with puff sleeves-soft white
Upatta silk blouse with puff sleeves-soft white
Sale price₹ 2,449 Regular price₹ 3,499Save 30%
Waistcoat stylised blouse-Charcoal BlackWaistcoat stylised blouse-Charcoal Black
Waistcoat stylised blouse-Charcoal Black
Sale price₹ 1,539 Regular price₹ 2,199Save 30%
Banarasi blouse with gota patti design-Royal PurpleBanarasi blouse with gota patti design-Royal Purple
Banarasi blouse with gota patti design-Royal Purple
Sale price₹ 1,959 Regular price₹ 2,799Save 30%
Sold out
Cross Tie-up Chambray Dress with A-line SilhouetteCross Tie-up Chambray Dress with A-line Silhouette
Cross Tie-up Chambray Dress with A-line Silhouette
Sale price₹ 1,889 Regular price₹ 2,699
Balloon sleeve tiered cotton poplin top with pleated pants-Marshmallow WhiteBalloon sleeve tiered cotton poplin top with pleated pants-Marshmallow White
Balloon sleeve tiered cotton poplin top with pleated pants-Marshmallow White
Sale price₹ 3,149 Regular price₹ 4,499Save 30%
Sold out
Straight banarasi pintuck kurta with side buttons - Peridot OliveStraight banarasi pintuck kurta with side buttons - Peridot Olive
Straight banarasi pintuck kurta with side buttons - Peridot Olive
Sale price₹ 1,889 Regular price₹ 2,699
Ivory DressIvory Dress
Ivory Dress
Sale price₹ 1,619 Regular price₹ 2,699Save 40%
Sold out
Cross Tie-up Dress with A-line SilhouetteCross Tie-up Dress with A-line Silhouette
Cross Tie-up Dress with A-line Silhouette
Sale price₹ 1,889 Regular price₹ 2,699
Sold out
Upatta silk blouse with puff sleeves-Metallic blackUpatta silk blouse with puff sleeves-Metallic black
Upatta silk blouse with puff sleeves-Metallic black
Sale price₹ 1,750 Regular price₹ 3,499
Sold out
Waistcoat stylised blouse-Light orchidWaistcoat stylised blouse-Light orchid
Waistcoat stylised blouse-Light orchid
Sale price₹ 1,100 Regular price₹ 2,199
Sold out
Off White Jacket & With white color kurta and bottomOff White Jacket & With white color kurta and bottom
Off White Zari Baswada Jacket Set
Sale price₹ 3,149 Regular price₹ 4,499
Overlapped puff sleeve crop top with pleated hem tiered skirt -Marshmallow WhiteOverlapped puff sleeve crop top with pleated hem tiered skirt -Marshmallow White
Sold out
Overlapping Front Kurta with Shoulder Cut-outOverlapping Front Kurta with Shoulder Cut-out
Overlapping Front Kurta with Shoulder Cut-out
Sale price₹ 1,650 Regular price₹ 3,299

Are you an urban dweller, aged 25 to 40, with a passion for creativity and self-expression? Meet the Urban Artistic Soul, a persona deeply rooted in the Indian subcontinent's metropolitan and big towns. This persona represents a diverse group of individuals who thrive in artistic fields such as design, photography, styling, dancing, and acting. As successful professionals, they belong to the upper middle class, valuing quality over quantity in every aspect of life.

The Urban Artistic Soul is a true connoisseur, constantly seeking inspiration and beauty in the world around them. With a profound love for poetry and storytelling, they appreciate the power of words and imagery to captivate hearts and minds. They are avid collectors, curating unique pieces of art, crafts, jewelry, and garments that reflect their distinct tastes and individuality.

While immersed in the urban hustle and bustle, the Urban Artistic Soul finds solace in their own space. They cherish their quiet moments and use them as a means to rejuvenate their creative spirit. Pet lovers and nature enthusiasts, value the connection with the natural world, finding inspiration in its ever-changing beauty.

Despite their love for solitude, the Urban Artistic Soul is also outgoing and enjoys socializing with like-minded individuals. They thrive in vibrant artistic communities, networking with fellow creatives, and collaborating on projects that push the boundaries of their respective fields. Their nomadic spirit occasionally takes them on journeys to explore new landscapes, cultures, and perspectives, enriching their artistic endeavors along the way.

For businesses looking to engage with the Urban Artistic Soul, it is essential to understand their preferences and values. Emphasize the uniqueness and craftsmanship of your products or services, appealing to their discerning taste. Employ storytelling techniques in your marketing campaigns to captivate their imagination and establish an emotional connection. Demonstrate your commitment to quality and sustainability, resonating with their eco-conscious mindset.

By embracing the essence of the Urban Artistic Soul and tailoring your SEO strategy to target this persona, you can forge strong connections, cultivate brand loyalty, and become an integral part of their creative journey.

Free shipping

On Orders above 1499/-